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Skincare doesn't have to be hard
"5 new brands are attempting to redefine ‘men’s grooming’"
"This New Brand Is Putting a Modern Slant on Men’s Skin Care"
Smooth on a thick layer whenever your skin is feeling dry, dull, or tired…
meet the skin saviors
our hero ingredients
an ultra-hydrating active that can bind 1,000 times its weight in water for long-term moisture and smoother, younger-looking skin
a naturally occurring form of vitamin B3, niacinamide improves the skin barrier and prevents dehydration
ginger’s natural antioxidant properties help protect your skin against damaging free radicals
packed with the potent active curcumin, turmeric is naturally anti-inflammatory and helps brighten the skin
this plant-based emollient easily penetrates the skin to lock in moisture and soften its texture. our squalane is a USDA-certified bio-based product
playlists, meditations, and recipes to enhance your ritual—
plus interviews with inspiring friends
Masks 4 Masks
we're raising money to donate masks to medical professionals on the front linesread more
our first guided meditation
the best way to spend 15 minutes while you mask—or whenever you need to unwindread more
friends of soft:
the designer, artist, and soft model shares his thoughts on masculinity and self-careread more