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🍦🎉 Free shipping on our Moisture Mask! Shop now
Skincare doesn't have to be hard
discover our first product
the moisture maskthe
moisture
mask
a creamy, easy-to-use treatment that softens and hydrates your skin, with powerful moisturizing ingredients and fresh notes of ginger
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Smooth on a thick layer whenever your skin is feeling dry, dull, or tired…
meet the skin saviors
our hero ingredients
hyaluronic acid
an ultra-hydrating active that can bind 1,000 times its weight in water for long-term moisture and smoother, younger-looking skin
niacinamide
a naturally occurring form of vitamin B3, niacinamide improves the skin barrier and prevents dehydration
ginger extract
ginger’s natural antioxidant properties help protect your skin against damaging free radicals
turmeric extract
packed with the potent active curcumin, turmeric is naturally anti-inflammatory and helps brighten the skin
squalane
this plant-based emollient easily penetrates the skin to lock in moisture and soften its texture. our squalane is a USDA-certified bio-based product
soft stuff
playlists, meditations, and recipes to enhance your ritual—
plus interviews with inspiring friends
soft sounds:
our first guided meditation
the best way to spend 15 minutes while you mask—or whenever you need to unwind
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soft drinks:
our ginger negroni
a bright, slightly-spicy cocktail to boost your after-work relaxation
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friends of soft:
meet ryan
the designer, artist, and soft model shares his thoughts on masculinity and self-care
read moresoft sounds:
our first guided meditation
the best way to spend 15 minutes while you mask—or whenever you need to unwind
read more
